Article from NY Times "How Big Data Became So Big"
We love the term 'Big Data', it is changing the way the world sees (and uses) data and that is creating big opportunities for growth, development, business, marketing - the list goes on. This article by the New York Times goes into detail looking at how data became so.. big.
“The term itself is vague, but it is getting at something that is real,” says Jon Kleinberg, a computer scientist at Cornell University. “Big Data is a tagline for a process that has the potential to transform everything.”