BIS²’s gameViz software to provide advanced gaming analytics for Las Vegas’ Station Casinos
San Diego, CA – May 31st, 2012 - BIS² today announced that Station Casinos, the leading provider of gaming and entertainment to Las Vegas residents, has chosen to install BIS²’s gameViz™ software to take Station Casinos' gaming and analytical capabilities to the next level.
"We were on an extensive search for a best of breed product that would complement our advanced analytics with slot centric player information. The BIS² software achieves our goal by opening up a whole new dimension to drive better decisions. It enables us to truly understand player behavior through robust visual tools. We are very excited about the BIS² technology and how it can help us either reinforce our current philosphies or adjust them through quantitative data,” stated Brian Eby, Corporate Vice President of Slot Operations for Station Casinos.
“The BIS² software provides huge value in terms of driving slot floor performance and operators are now looking to our software as a way to get a more complete understanding of player activity and preferences on their property. The BIS² software makes decision-making easy. From player valuation, to asset optimization, the BIS² software empowers casino executives to optimize revenue and bottom line results,” said Mukesh Gordhan, BIS² CEO. “We are very impressed with Station Casinos operations and management team, and we are extremely pleased with their decision to install our software,” Gordhan added.
“Our new super advanced analytics to identify revenue efficiency from game changes and displacement of revenue is being welcomed as a long awaited market need by many casino operators,” said Andrew Cardno, BIS² CTO. “We use our Super Graphics and other special techniques to present data at a user-level and also in a corporate-style war-room environment to communicate what is really going on in the business,” Cardno added.
“We are very pleased to be representing BIS² in this sale with Station Casinos”, states Jon Zimmerman, President of Casino Business Strategies, a BIS² partner. “I have been an operator in the gaming industry for many years and I see the BIS² technology as highly innovative and an essential analytics tool for casino operators today,” added Zimmerman.
BIS²’s gameViz™ industry solution is a data visualization BI software solution that allows casino operators to directly interrogate their data without the requirement for ETL, and view the results visually using innovative and powerful Super Graphics. It represents the next generation of advanced data visualization software for strategic, operational, and analytical users of gaming data. Users are able to understand and take action on their gaming data in a new way. Using BIS²'s Super Graphics to view complex analysis provides a better way to understand data and quickly identify patterns, trends and improvement opportunities.