James Frost directs Radiohead's House of Cards music video with Aaron Koblin.
The final video is a stunning example of integrating digital technology and data into an artistic portrayal of society and humanness. Using scanners as recording devices, the video is created entirely from data collected through the scanners as they register objects and people.
"In a way, it's a reflection of where we are in society. Everything around us is data. Everything around us is data driven in some way, shape or form. We're so reliant on it now. It seems like our lives are digital, and so in that sense, it [the video] seemed apt." James Frost, Director
Watch the video for a closer look.