Data Anatomy by Ryoji Ikeda
Berlin, 19 April – 1st May"data.anatomy [civic] is a new audiovisual installation by Ryoji Ikeda, arising from a unique collaboration with Mitsuru Kariya, the development leader of the new Honda Civic.For more images and videos of the exhibition, see here.
Exhibited as a 3-screen video projection, data.anatomy [civic] immerses viewers in an intricate yet vast audiovisual composition derived from the entire data set of the car... "
In the comments of this Creative Applications article, someone suggests that this project is "beautiful but at the end its really really flat", apparently referring to the fact that the installation is fairly commercial in purpose and lacking in depth. But regardless of the purpose of the installation, it remains just that. An installation. Art is subjective by nature.
In this day and age where data is such a relevant hot topic, it's interesting that companies are adopting creative means of associating with the data deluge. Information design seems to becoming a popular aesthetic, and businesses taking advantage of this popularity also means those artists and creators such as Ryoji Ikeda who contribute to the field are being given a platform to share their work.
It's also interesting to see the increasing adoption of art and creativity as a means of reaching an audience, both to explain and discuss products and to reach customers on an emotional level.
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