Thursday, 22 March 2012

Real-world Applications of 
Big Data

In the linked article, The New Zealand Herald talks about big data and "augmented intelligence". The article discusses recent advancements in technology and how they will effect us on a more personal level; the role of data scientists; and how big data is being applied to many areas of our life already.

"...Banks can already monitor customers' transactions in real time, enabling them to detect potential fraud and other risks, he [Andy Lark] notes. If you buy petrol, sunglasses and jeans in a single day, for example, you could get a call from the bank, says Lark - those three items happen to be the most common purchases by credit card fraudsters...."

A great look into the personal ramifications of the big data field. Read more here.

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